• Designing A Public Relations and Marketing Program
• Writing Press Materials, including all Press Kit materials and Cover Letters
• Effective Ways of Communicating with the Media
• Getting the Most Out of Your Media Exposure
• Internet Marketing

In addition to teaching you, the food industry professional, how to perform your own marketing public relations, Restaurant PR’s workbook contains real-life press releases, fact sheets and biographies from a successful New York City restaurant. These samples serve as excellent templates and simplify the process of developing your own press materials.

“The Hospitality industry is a highly competitive environment where success is contingent upon a combination of the right formula and high exposure to the public. For the latter, managers and owners had only two alternatives to "get the word out" about their businesses: either hire an agency, whose goal is to sell them products/services that match their needs but come at a high price, or, handle the communications themselves, a valid option, but one limited by time, professional contacts and communication skills. I have been part of that second category for many years, along with a good 75% of the restaurant industry.  Then one day, a representative of Restaurant PR walked in, and I saw "the light at the end of the tunnel."   Within a few days, and for a reasonable price, I purchased and received an up-to-date and complete press list that a 'big' PR firm would envy, and a hands-on manual which taught me how to create successful communications tools (such as press releases, etc.) and how to use them.” - Cecile Giraud, former manager, La Bonne Soupe in New York City.

"What a great investment!  This is by far the best material I’ve purchased for my restaurant.  I would even be interested in becoming a client!  I currently have two restaurants in Camden SC, 30 minutes outside of Columbia.  One is a casual themed and the other is fine dining.  Please let me know how to proceed. Thanks again." -  Tommy Price, Camden, SC

"Our food/restaurant public relations efforts are rewarded with recognition on a much greater scale than anything we would ever achieve without PR. We dedicate our time, staff and dollars to food PR to ensure that we receive that attention on a regular basis." - Paul McLaughlin, Oceana Restaurant, New York City

"Being successful in the restaurant business has never been harder. To have good food and service is simply not enough. Salaries, rents and the cost of food have never been higher, so you simply cannot afford to have empty seats. Doing public relations helps us fill those seats." - Nick Livanos, Molyvos, New York City

A unique and valuable feature of The Restaurant Public Relations Interactive Workbook is the appendix on launching a new restaurant. Step-by-step, it walks you through the process of promoting a new restaurant, from envisioning a concept for a launch party to connecting with the media in the days after. The workbook also contains an updated list of domestic and international culinary schools, as well as a complete glossary of public relations and marketing terms.

The Restaurant Public Relations Interactive Workbook will place the power of public relations and marketing in your hands.

Click here to view an excerpt describing the importance of a well written recipe to be included in Media Press Kits...

Click here to view actual pages of the Manual (Adobe Acrobat) that walk you through the process of determining your restaurant's "Market Position" and then articulating it to your staff and ultimately to your customers...

Click here to view the Table of Contents...

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