This CD ROM is a collection of over 99 ads, sales letters and marketing
pieces that have proven successful to Michael Attias, a successful restaurant
owner who built up his catering business to $3,000,000 a year. These
files are ready for you to customize as you wish; substitute your logo, test
different offers or change color schemes. These files are compatible with Microsoft Word
or Publisher.
Templates are grouped in folders as follows:
Ads: These
templates run from simple ads for a business journal to marriage mail flyers
with multiple offers.
Banners:
Whether you print them yourself or use a sign shop, these templates will allow
you to turn your drive-by traffic into new customers and repeat sales.
Birthday:
Birthdays represent the most dining out occasion for restaurants. Michael’s
birthday templates have received as high as a 35% redemption rate when mailed
out. Far better than what any ad rep can deliver.
Catering Reply Devices:
These templates were designed for profitable catering prospects to contact you
painlessly and effortlessly.
Flyers: If
you’re not stapling flyers to to-go orders and have them available at your
hostess stand, you’re missing a very inexpensive way to build sales. These
templates make it easy to plug, play and profit.
Forms: From
catering surveys to a template for a marketing plan, using these shortcuts will
save you time and headaches.
Kids Club:
If marketing to kids to bring in their parents is part of your marketing plan,
then you’ll want to take advantage of the templates used to get kids in and have
them coming back.
Menus: These
templates are for catering menus used to hand out or fax to customers and
prospects.
Newsletters:
Having your own regular newsletter is the low cost way to keep your customers up
to speed to the specials and events you are promoting. Whether you hand them out
or mail them, there sure to help build repeat business.
Piggy-Back Marketing:
These templates will give you the confidence to approach merchants and
organizations in your community excited about the opportunity to promote your
restaurant. There’s not a stronger marketing tool than an endorsement.
Post Cards:
These postcards were the backbone of promoting Michael’s catering and dining
room business. You won’t have to reinvent the wheel.
Press Release:
Anyone can mail a press release, but following Michael’s template will allow
your release to get you noticed and in the paper.
Sales Letters:
Michael has developed sales letters that have returned as much as $50,000 in
sales from a $100 investment. These templates are a bargain compared to his
$2,000 minimum copywriting fee.
Table Tents:
This marketing tool is a silent salesman working to up-sell appetizers, getting
guests to try new drinks and letting them know about upcoming promotions. These
templates will let you take an idea you get at lunch and implement before
dinner.