The Restaurant Public Relations Interactive Workbook was written by Stephanie Crane

The Restaurant Public Relations Interactive Workbook was written by Stephanie Crane, of Restaurant PR and SCO Communications, Inc., a public relations and marketing agency successfully addressing the concerns of the food and restaurant industries for over fifteen years. Ms. Crane saw the need to offer food industry professionals the opportunity to manage their own public relations, and thus, designed a unique public relations program of products and services exclusively for those in the restaurant and food service industry.

As the President and founder of Restaurant PR, Stephanie Crane works closely with food industry professionals to customize their own individual public relations programs. With the aid of a workbook, tailored media list and virtual publicist, Ms. Crane and her expert team guide restaurateurs, chefs, managers, and staff down a do-it-yourself pathway to successful public relations.

Since 1988, Ms. Crane has been President of SCO Communications, a public relations and marketing firm with an emphasis on hospitality, food and beverage. Throughout her career, she has worked with several high-profile clients, including Hebrew National, Sugar Foods, the Livanos Restaurant Group, La Caravelle, Picholine, and The Plaza Hotel. For the past three years, Ms. Crane has also worked closely with Seafood Choices Alliance on creating the current social movement towards seafood conservation.

Thanks to this program, restaurateurs and food service operators (YOU!) now have the tools to develop their own press materials, create media relationships, and maintain their position in the media spotlight, without the unwanted expense of a full-time publicist or full-service agency.